About Gorgias

Gorgias is the AI-native customer experience platform for thousands of e-commerce brands. It unifies every support channel (email, chat, social, and SMS) in one place and uses AI to automate over 60% of customer conversations, freeing teams to focus on retention and revenue.

Internally, Gorgias’s accounting team follows the same philosophy: eliminate low-value work, move faster, and deliver timely, trustworthy numbers to leadership. “We’re a great use case for AI because accounting is fundamentally about data and recurring patterns,” says Yohan Jacquin, VP of Accounting. “The more we automate, the more time we have for analysis and better decisions.”

Challenge

When Yohan joined in early 2025, the month-end close process took 15 days — far too long for a fast-moving, rapidly growing global SaaS company. The main bottlenecks lay in manual journal entries and flux analysis. Each month, the team spent considerable time exporting data from multiple sources — including bank accounts, the HRIS system, and various Excel schedules — to record journal entries. In addition, they exported P&Ls and GLs from NetSuite, compared variances account by account, and rebuilt views in spreadsheets before they could even begin analysis.

“Journal entries that were easy to automate were done manually, and the team wasted time on those,” Yohan recalls. “Flux wasn’t analysis; it was data prep. We spent hours gathering, stitching, and checking numbers before we could start thinking about what the variances actually meant.”

Evaluation

All the inefficiencies around journal entries and flux analysis that Yohan identified followed the same pattern: repetitive, rules-based processes that consumed time, required constant data manipulation, and left little room for review or insight.

Because Gorgias operates globally with multiple entities and currencies, Yohan needed a platform capable of automating these workflows end-to-end while posting all resulting entries directly into NetSuite. “Flux was the obvious starting point because it touches everything,” he says. “But the same approach needed to extend to journal entries for cash, lease accounting, PTO, payroll, and more — with automation that is scalable, accurate, and fully integrated with our ERP.”

Legacy solutions like BlackLine and FloQast were quickly ruled out. “They’re essentially close checklists on steroids,” Yohan explains. “Nice to have, but not what we needed. Our focus was on eliminating data manipulation and transaction prep entirely — not just organizing it.

Solution

With Maxima, Yohan found exactly what he was looking for. “It ingests the data, applies our rules, and automates the busy work while keeping controls and accuracy intact,” he says. “NetSuite gives us scale and multi-entity support, and Maxima removes the manual time sinks that used to slow us down.”

At the center of Gorgias’s transformation was Maxima’s Flux Analysis module, which redefined how the accounting team approached variance analysis. What once took hours of manual exports and side-by-side comparisons in NetSuite now happens in one continuous, AI-powered flow. NetSuite data syncs directly into Maxima, where anomalies are detected at the vendor level and explained instantly through AI-generated commentary.

From there, automation expanded naturally. Cash entries, PTO accruals, lease accounting, and payroll entries—each governed by recurring, no-code operators—were brought into Maxima’s automation engine. Cash data now flows directly from the bank into Maxima and is automatically posted to NetSuite. Similarly, PTO data is captured directly from Rippling and Deel, with entries generated and reversed each month without manual intervention. Lease journals are prepared and posted on schedule, while payroll entries across multiple entities and currencies are mapped, validated, and booked seamlessly into NetSuite.

Impact

Gorgias shortened its month-end close by seven days, with two full days directly attributed to Maxima. But speed was only part of the story. Leadership now receives timely, trustworthy financials early enough to act with confidence.

“If you provide numbers three weeks after the fact, it’s already too late,” Yohan explains. “When you provide them early, you give leadership time to react and make better decisions. That visibility has been a huge win for the company.”

The accounting team, once bogged down by manual preparation, now dedicates its time to analysis and strategic initiatives. The success with Maxima has given Yohan the confidence to go further—expanding automation into other high-volume, repeatable workflows with the long-term goal of automating 100% of journal entries.

“We started with flux and cash entries, then quickly extended automation to PTO, lease accounting, and other journal entries—and we’re very pleased with the results,” Yohan says. “Now we’re focusing on expense allocations, bonuses and commissions, equity, and more to come—areas where Maxima will not only save us time but also bring greater visibility and accuracy to budget owners.”